WIR GROUP

Shopify E-commerce Optimization

Senior Backend / E-Commerce Engineer · Jun 2024 – May 2025

smeg-point.de flagship-berlin.de haus-adler.de wir-aesthetics.de
+0%
Conversion Rate
+0%
Returning Customers
~75
Performance Score /100
~0
EUR/month Revenue

Project Overview

Optimized and managed multiple Shopify e-commerce stores targeting European markets. Focused on UI/UX improvements, page speed optimization, SEO enhancements, and mobile responsiveness to drive higher conversion rates and customer retention. Also supported dropshipping development for new market segments.

Key Contributions

Frontend

Optimized multiple Shopify stores (smeg-point.de, flagship-berlin.de, haus-adler.de) with UI/UX upgrades and mobile responsiveness.

SEO

Implemented page speed optimization and SEO improvements, achieving performance scores up to ~75/100.

E-commerce

Supported dropshipping development for wir-aesthetics.de, expanding into new market segments.

Tech Stack

Shopify Liquid HTML/CSS JavaScript SEO
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